In recent years, on-demand design platforms have emerged as a new way for businesses to access high-quality design services quickly and affordably. These platforms, like Fiverr and 99designs, have disrupted the traditional agency model, which often comes with high costs and long turnaround times.
Today, we will discuss why agencies can’t compete with on-demand design and why businesses are increasingly turning to these platforms for their design needs. Read on as we compare the two.
The Affordable Cost
One of the primary reasons why agencies can’t compete with on-demand design is cost. Hiring a traditional design agency can be expensive, with hourly rates often exceeding $100 per hour. In contrast, on-demand design platforms like Fiverr and Upwork allow businesses to access high-quality design services for a fraction of the cost. These platforms offer services starting as low as $5, making it affordable for businesses of all sizes to access professional design services.
The Higher Speed
Another advantage of on-demand design platforms is speed. Traditional design agencies often have long turnaround times, with projects taking weeks or even months to complete.
On-demand design platforms, on the other hand, offer fast turnaround times, with many projects being completed within 24-48 hours. This speed is a significant advantage for businesses that need design services quickly, such as those launching a new product or service.
The Greater Flexibility
On-demand design platforms also offer greater flexibility than traditional design agencies. Businesses can access a wide range of design services on these platforms, including logo design, website design, social media graphics, and more. They can also choose from a global pool of talented designers, giving them access to a diverse range of design styles and perspectives. This flexibility allows businesses to find the right designer for their specific needs, rather than being limited to the capabilities of a single design agency.
The Consistent Quality
One common critique of on-demand design platforms is that the quality of the work may be lower than what a traditional design agency can offer. However, this is not always the case. Many on-demand design platforms have rigorous screening processes in place to ensure that only the best designers are accepted onto their platforms.
Additionally, these platforms often provide tools and resources to help designers create high-quality work, such as design briefs and feedback systems. As a result, businesses can access high-quality design services on these platforms at a fraction of the cost of a traditional agency.
The Easy Communication
Communication is another area where on-demand design platforms excel. These platforms often provide messaging systems that allow businesses to communicate directly with their designer, providing feedback and making changes in real time.
This level of communication is often not possible with traditional design agencies, where businesses may be working with a project manager rather than the designer directly. This can lead to miscommunications and delays, which can be frustrating for businesses.
Conclusion
On-demand design platforms have disrupted the traditional agency model by offering cost-effective, fast, flexible, and high-quality design services. While traditional agencies may still have a place in the market for larger or more complex projects, on-demand design platforms are increasingly becoming the go-to choice for businesses of all sizes. The advantages of on-demand design platforms are clear, and it’s likely that we will continue to see growth in this area as more businesses turn to these platforms for their design needs.
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