Branding is much more than just redoing your logo once again.
What is branding, and how can you use it to stay competitive in today’s business world?
First, you need to understand that branding isn’t just your logo. Many of the cut-rate companies people hire offer branding services, but all they really do is design a new logo for you. That’s certainly a part of your branding strategy, but it’s only a small part.
So if branding isn’t just about your logo, what is it? According to the experts, branding is all about making your consumers feel good about supporting your company and establishing an emotional connection. Good branding is about creating a lasting impression that helps grow customer loyalty in the long term. In other words, it’s a combination of words, images, and awareness.
“You need to establish an emotional connection.”
That’s all great, but how can you actually establish this emotional connection? Here at Raxa, we use a simple three-step formula:
1. Words. You need a clear and compelling message your customers understand. This message should position you as the obvious choice among competitors.
2. Images. The truth is that stock images and do-it-yourself pictures don’t cut it in today’s market. You need something creative that will stick out in your customers’ minds.
3. Awareness. Top-of-mind awareness is taking up space in your customers’ minds. When they think of your industry, they should think of you first.
Based on this formula, is your brand set up for success? To find out, check out our website and download our complete branding and marketing checklist. As always, don’t hesitate to call or email us, either. We look forward to hearing from you!
