The end of the year is finally here, and yes, I’ve been saying and repeating how important it is for you to prepare your brand for the New Year. I hope you’ve taken some of the advice, but I have created a New Year’s Branding Checklist for you just in case you haven’t.
1. Elevator Pitch
Before the year is up, create and practice a thirty second elevator pitch to quickly and effectively demonstrate who your brand is and what you can do to add increased value to someone’s life. During 2014, streamline and improve your brand by getting rid of anything that detracts from your value. Your brand should always focus on quality over quantity.
Always stay consistent. Whether it be your website, business cards, logo, color schemes, newsletters, e-mails, advertisements, or any other marketing collateral, stay consistent. Varying from consistent arrangements detract from the stability of your brand and can decrease your dependability factor in the eye of the consumer. Your goal is to reinforce your brand to your customers at all time, and this is achieved by remaining consistent.
Are you keeping up with your social media accounts? Are you actively networking? Are you staying in front of your target market? Your customers are ready to check out everything you have to offer, but they can only do that if you aggressively stay in front of them. If you hold back and hope customers will notice you, your competition will overtake you. Plan your content communications and stick to your plans. It’s all part of your brand blueprint.
4. Develop a Brand Blueprint
Does your brand have a blueprint? A brand blueprint is a guideline for how every facet of your brand should interact with your customers. Start with your basic company information and move to your brand purpose. Remember, the reason your brand exists is important for achieving your brand mission. This is accomplished by developing your brand strategy and cultivating the brand experience and culture your wish to portray.
Once completed, this blueprint will assist you in every day operations while ensuring your brand consistently improves without deviating from its consistency.
5. Try Printing Again
Yes, we’re moving into an increasingly digital world, but this doesn’t mean that printed materials should be cut out completely…just utilized in moderation! Of the five human senses, touch still exists, and it isn’t going away.
6. Be Spontaneous
Stop copying what everyone else is doing and try something unique. Look for ways to separate your brand from everyone else’s, not copy them in some fashion. If you can accomplish something totally unexpected (or better yet, unable to be replicated), you will solidify yourself as a unique brand in the marketplace. This is what can propel you into rapid brand growth, so keep trying.
7. Rebrand Yourself
What if you don’t have any of what I’ve listed above? Well…it might be time to consider a rebrand of your company. Raxa is here to help you with that, should it be the case. We also offer a series on signs you may need to rebrand. You can find the beginning of that here: http://raxadesign.com/re-branding-sign-1-cover-your-logo.
And that’ll do it for your New Year’s Branding Checklist! Completing the list will prepare your brand for 2014, and I hope it makes a difference for your company. As always, if you ever have any questions or comments, give us a call. We’d love to help you in any way we can.
But for now…have a wonderful holiday season and a terrific New Year.
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas, has been in marketing and small business branding since 2002. He writes the Raxa Design blog to inform small businesses and corporations on effective branding.
Posted on Thu, December 19, 2013
by Brian Waraksa filed under