Your Business During the Holidays

Thanksgiving is two weeks away! With that, most businesses often experience a post-Thanksgiving slump in business. This is partly due to Christmas rapidly approaching, but precautions CAN be taken to prevent your business from suffering too badly during the holiday season. Last week, we gave you three steps to prepare for the New Year. Today, I'm going to talk to you about keeping your business strong DURING the holidays.

Prioritize Your Time

Before you do anything, you must outline how your time will be delegated during these final, crucial weeks. The worst thing that can happen is for the holidays to arrive without you and your business being prepared, but by having all of your time allotted, all you’ll need to do is keep in line and make sure each task gets completed.

Review This Year

If you’ve been consistently reading our blog, e-mails, eNewsletters, or other materials, yes…we harp on this A LOT. It’s because it’s really important (shocker, we know). But you must go over your year and assess what did and didn’t work out for you during the year to allow yourself to improve upon the successful and unsuccessful aspects of your business. The most important thing to do for this section is to apply what you learn as quickly as possible. Remember step 1 concerning prioritizing your time? Well that time must be used quickly here when reviewing your year.

Organize Yourself

Look around your office. Are things scattered? If you’re like many small business owners, the end of the year has probably taken its toll on you and lessened some of your cleanliness and organizational skills. I understand all too well, but you must organize yourself before the holidays get into full swing. Why? Because when you get back to the office after your time off, organizing all of last year’s issues is going to be the LAST thing you want to do.

Prepare for 2014

Okay, you’ve prioritized your time, reviewed the successes and failures of 2013, and organized yourself before the holidays begin. Now, your last step is to prepare YOURSELF for 2014. Take some time to relax. Make arrangements for holiday festivities with family and friends. Attend some parties. Recharge. Doing so will refresh and relax you, helping you ready yourself to take on the business of the New Year when it arrives.

Yes, owning a business can be incredibly hectic at times and downright soul sucking at others, but if you take the time to prioritize yourself, review as you go along, and organize everything in a timely fashion, you can consistently improve year after year. And that’s what a successful business is all about.

So as we grow closer to the holidays, prepare your business for 2014, but don’t forget to be thankful for everything you have and what you’ve accomplished. If you lose the joy of what you’re doing, what’s the real point in doing it? You’re in business to make a difference. Don’t let anything else overtake that.

About The Author

Brian Waraksa

Brian Waraksa, founder of Raxa Design in Houston, Texas, has been in marketing and small business branding since 2002. He writes the Raxa Design blog to inform small businesses and corporations on effective branding.

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