Get Ready to Post Your Videos
Yahoo! now allows video to be embedded within the search results page. So, what does that mean? Simply put it allows searchers to view a video or embedded content without leaving the search results page. This is a pretty cool feature that changes the whole search experience.
Let me illustrate it for you. Below are the results for the search "hulu american dad" on both Yahoo and Google.
Notice that Google displays an image within the search results, but when the image is clicked, it opens to the Hulu site for viewing.
The same search on Yahoo! delivers a similar result with a different experience:
Yahoo! has a similar result except that when the video image is clicked, it opens the video right on the search results page. This is an awesome feature which helps the user quickly determine if the video or content found was what they wanted. If not, they can simply continue to scroll down through the remaining search results.
Try it yourself by searching "hulu american dad" on Yahoo. Then do the same search on Google and compare the results.
What Does This Mean For My Business?
A better search experience gives business owners the opportunity to drive more traffic to their web site. Online video is becoming a great marketing tool for every size business. Imagine if you designed a video for your target market and then it appeared on the first page of Google or Yahoo. Incorporating video onto your web site and within your internet marketing strategy will increase sales and improve your search engine rankings.
Start creating your videos today!
Posted on Thu, March 19, 2009