If you run your own business, there’s no need to be a web design expert. There are plenty of companies out there who can wear that hat for you. However, before you hire someone to handle your web design, it’d be a good idea to have some basic web design knowledge. Here are a few things you should know:
- Your graphics should match your content—It’s nice that you want to show off that picture of your baby grandson or your new puppy. But your business webpage isn’t the place to do it. It’s also great that you love Superman or you have a crush on Angelina Jolie. But again, your webpage isn’t the place to show this. Try a personal Facebook page instead. For your business site, you want all your graphics to match up with your content. In other words, business related.
- Flash = bad—We’ve had small business owners approach us for sites envisioning some awesome flash intro leading into an equally flashy flash site. Flash, flashy, flash! Look, we understand that flash looks cool. But you’re not out to look cool are you? You’re out for two things: to get found in the search engines and to sell your products or services. With that in mind, please understand… flash will keep you from doing both.
- You’re going to pay a bit for professional design—Found someone who is going to build you a site for 99 bucks? Good luck! Web design is like anything else. If it sounds too good to be true, it is. Your website will be an integral part of your business. Perhaps even your focal point. So you need to be ready to spend a few bucks to get it put together right. Don’t cut corners.
Now having said that, at the same time you don’t want to get ripped off either. Do your homework and find out what prices are average.
- Keep things small—Back on the topic of graphics, you need to make sure you keep things small. You don’t want huge graphics or other files for a variety of reasons. Mainly due to the way in which they slow down your site. The last thing you need is a site that takes 5 minutes to load. Guess how many paying customers will come through your site then? ZERO.
- The content might not read exactly like you want—Often when you hire a web designer you’ll get the added benefit of having a professional copywriter put together your content. In this case, talk to the copywriter and give them all the information about your business and your vision that you can. However, keep this in mind: when the writer finishes, your content may not read exactly like you planned. Don’t worry about it. Your copywriter will be a professional at writing sales material. Go with his instincts!
Can you think if any other web design basics you should know? Talk about them in the replies.
Posted on Mon, January 10, 2011
by Brian Waraksa filed under