Here at Raxa, we've been discussing the upcoming holiday season and the end of the year woes most businesses go through around this time. With the holiday season rapidly approaching, business dips as seasonal festivities begin and employees look forward to time off with families. Often during this time, business owners take a closer look at their brand and worry that they won’t have enough time to simultaneously complete billable work, schedule employee’s holiday vacations, and plan for the New Year.
We call this panic toward the end of the year, “The Branding Boo’s.” Coinciding with the beginning of the fourth quarter and Halloween, many business owners get wrapped up in the holiday fervor and stress about preparing their business for the New Year.
But there are a few things to look out for in relation to building your brand, as well as planning your graphic design, web design, and marketing materials to better prepare yourself for the New Year. For the remainder of this month, our blog will help with your New Years preparations to start eliminating the Branding Boo’s.
Many businesses consider updating their websites throughout the year. The holiday season is a terrific time to do so because many brands experience a downswing in business as they transition to a time for various holiday festivities. This provides a good window to focus on your brand while making and testing adjustments for updates to your business’ site. Yes, the holidays are great for family time and vacations, but don’t halt the progress on your brand either! With early January and the start of a new business year quickly approaching, it’s important to start preparing and updating your site now to ensure a solid launch for the New Year.
To help in doing so, look back at what you like about your old site and what you want to improve. Research companies in your industry (your competitors even) to see if there’s anything on their sites that you do or don’t like. When you’ve gathered a list of what you want to include on your updated website, hire a professional to do the work. Yes, you could try to do it on your own, but with the holidays taking up a good portion of your time, as well as managing all of your employee’s schedules, it’s better to have your website done once and correctly than multiple times and haphazardly.
And don’t forget, your website is constantly evolving, just like your brand. New trends, technologies, and styles are emerging faster than the release of new smartphones. Keeping on the upswing of website functionality ensures that your site will remain fresh to your potential leads. This isn’t to say that you must update your website every couple of weeks, but letting it stagnate over the course of a few years can cause incalculable damages by unknowingly losing prospective clients.
I hope these tips for preparing your updated website for the New Year will help you resolve some of your own Branding Boo’s. Next week, we hope to see you back as we go into more depth on planning your marketing endeavors to take maximum advantage of first quarter opportunities.
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas, has been in marketing and small business branding since 2002. He writes the Raxa Design blog to inform small businesses and corporations on effective branding.
Posted on Thu, October 17, 2013
by Brian Waraksa filed under