Is your small business thinking about launching a website? Good idea. Are you thinking about throwing together some template website or having your nephew design it for you? Bad idea.
Just having a website up isn’t enough. Not any old site design will do. Your website is the face of your brand. If it’s average or, worse yet, ugly, you’re making a bad first impression with potential customers. This can cost you business and do serious damage to your brand.
That’s why you need to hire a professional Houston web design company to handle your website. Here are just 5 of the benefits you can experience when letting the pros build your website.
Add professionalism and legitimacy to your brand—A professional website design exudes credibility for your company. That’s because customers do judge books by their covers. So, they will judge your company based on how your website looks. If your site looks professional and trustworthy, they’ll feel more comfortable doing business with you.
- Add professionalism and legitimacy to your brand—A professional website design exudes credibility for your company. That’s because customers do judge books by their covers. So, they will judge your company based on how your website looks. If your site looks professional and trustworthy, they’ll feel more comfortable doing business with you.
- Increase your online presence—Good web designers also understand the intricacies of search engine optimization and driving web traffic to your site. When you let a Houston web design company build your website, you can benefit by gaining a strong presence in the search engines and all across the internet. The result? Your company’s website attracts targeted traffic, and you increase brand awareness.
- Reach customers 24/7—Just because your office is closed at night doesn’t mean customers aren’t still looking for the products and services you offer. Customers are always scouring the internet at all hours of the night. With a professionally designed website, it’s like your company is open 24/7. Customers can learn more about you and make purchases no matter what time of day it is.
- Turn more website visitors into customers—Website usability is a complex subject. If your website isn’t designed just right, you could risk losing visitors. The best Houston web design companies are experts in site usability, and they can create business websites that convert more visitors into customers. This means more money in your pocket and more qualified leads.
- Compete with the big boys—Keeping up with the competition can be hard, especially when they have huge advertising budgets. The great thing about online marketing is you don’t need a big budget. A well designed, optimized website can grab high search engine rankings, putting you side by side and even ahead of your competition. It’s a low cost/high return investment in your business.
Don’t leave your online presence to chance. Hire the right web design company, and experience all the benefits of a beautifully designed, search engine optimized company website.
Posted on Mon, July 5, 2010
by Brian Waraksa filed under