I hate the term, but we are living in the age of Web 2.0. Web users aren’t satisfied with static websites that shout one-way messages at them. They demand an interactive, engaging experience. That’s how you keep them on your website longer and give them incentives for returning.
So, what can you do to make your website more interactive? Here are some simple tips to get you started.
What are some other ways you can make a website more interactive? Share your best tips by leaving a comment.
- Integrate your social media feed—If you aren’t already on Twitter, get on there. And get on Facebook too while you’re at it. Then work those feeds into your website. There are plenty of simple apps you can plug in to your website to show your latest social media updates. Just keep them in the sidebar so they don’t distract from your main website message.
- Add a live chat—Live chats can be a very effective customer service tool. Having live chat on your website allows visitors who have questions about your products or services to instantly connect with one of your customer service reps in an instant message box. This can be very helpful for converting visitors and improving overall customer service.
- Start a blog—Your visitors expect you to have a blog. Blogs have become ubiquitous. They offer a way for your visitors to get to know you and interact with you on a deeper level. Just make sure you keep your blog updated and respond to comments in a timely manner. It’s all about creating a conversation.
- Hold a contest—Who doesn’t love getting something for free? By adding a contest to your website you give visitors an incentive for taking action and telling all their friends about your website. Just make sure the prize is something they care about, and clearly spell out the rules to your contest so there won’t be any controversy.
Posted on Tue, November 23, 2010
by Brian Waraksa filed under