Do You Have a Video Strategy Yet

Learn about a recent change Google made to YouTube, as well as whether or not video marketing can help you deal with Panda and Penguin.


Do You Have a Video Strategy Yet?

Back in May, I said that if you weren't currently doing any video marketing, you should start experimenting with it. If you took this advice and got started, you can give yourself a pat on the back. If not, the good news is it's not too late to do so. In fact, during this short period of time, having a video strategy has become even more important.

Google+ Integrated with YouTube

Although some analysts predicted that Google+ would go the way of other products like Wave, several actions Google has taken have made it clear that they're serious about sticking with this product. One of these actions was integrating Google+ with YouTube. Prior to June, Google had already taken steps to bring these two properties together. They then tightened this integration even more by launching a YouTube app that was specifically designed for Google+ Hangouts.

The purpose of this app is to allow users to create, save and share playlists with others directly from within a hangout. Since Hangouts are all about giving people another avenue of interactivity, it makes since that Google would want to make that work well with YouTube. And while there was initially some confusion about the extent of Hangouts functionality, they have actually turned out to be one of the most popular aspects of the Google+ platform.

Can Video Help You Weather Algorithm Changes?

Google is obviously serious about social. Since they're combining Google+ with properties like YouTube, it's easy to see why it's a good idea to get ahead of the curve by making videos a core part of your marketing strategy. However, the benefits of videos are not just limited to the future. There are also ways that they can directly help you now.

Over the last eighteen months, not only has Google rolled out multiple Panda algorithm updates, but they also introduced Penguin. The result of these changes left thousands and thousands of webmasters scrambling to figure out how to fix their sinking rankings. While there are plenty of things people have tried that haven't yielded any real results, other actions have proven to be much more effective.

One of these actions is to use videos as a marketing and link building tool. What's great about videos is not only does Google index them right away, but due to their nature, it's possible to build deep links that are extremely relevant and targeted.

As with any other method of building links, keep in mind that the key to making the most of video marketing is to focus on quality instead of quantity. Additionally, it's a good idea to explore all the avenues that are available to you. For example, if you put a lot of effort into creating a great video, you may want to give it an extra push of promotion by creating a press release for that video.

About The Author

Brian Waraksa

Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.

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