Internet users are no longer limited to static pages that require them to read. Because an endless supply of distractions are just a click away, if you want to keep visitors on your site, you have to provide them with what they want.
Does Video Actually Work?
In many cases, video may be the only way to keep a visitor’s attention. Even if someone’s not in the mood to read, chances are they’ll be happy to spend five minutes watching a video. The best approach to using video is to upload options that aren’t too overwhelming or sales heavy. You want to give potential customers information and ideas that are useful to them. This establishes trust, which can ultimately help you close a sale.
Make sure it’s easy for visitors to find the videos you add to your site. You also want to make it easy for visitors to share your videos. There’s nothing better than having your customers do marketing for you. Keep in mind that it’s informative and memorable videos that can stimulate buzz and potentially bring lots of traffic.
What's in It for You?
Videos are a way to establish a more personal connection with customers and spread awareness of your products, services or brand. Additionally, video sites like YouTube can drive visitors to your site. Since YouTube videos generally rank quite well in the SERPs, they are a small investment that can pay off in a big way.
How Can You Get Started?
There are plenty of tools that make it easy to start shooting and uploading videos. Because there are lots of affordable HD cameras and most computers are already equipped with editing software, the main thing you have to do is come up with ideas that are going to interest your potential customers. You may have to do a little research to find out what your customers want.
For example, if it’s a product video, make sure customers can see your product in action. For informational videos, customers want to learn something they didn’t previously know. Other wishes people have are to be entertained or become inspired to use what you sell to explore their own ideas.
Some of the excuses companies make for not utilizing video is it’s going to be too complicated or too expensive. While this may have been true a decade ago, these are no longer good reasons to stay away from video. Thanks to easy to use technology that can fit a wide range of budgets, shooting, editing and uploading videos is now easier than ever.
The icing on the cake is not only are videos an effective marketing tool, but you can use analytics to track just how well they perform. By evaluating the performance of each video you upload, it won’t be long before you get the hang of putting together really great ones!
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Mon, May 21, 2012
by Brian Waraksa filed under