Imagine you're just arriving at a party. You reach the front door, ring the doorbell and...no one answers. You let yourself in and try to find your friend, the hostess. She is no where to be found. Instead, you find a small group of people huddled around a sad excuse for a party spread. You throw your coat on the pile in the corner. Your hostess has been tied up in conversation with one guest for a while now, and you find it hard to mingle with the other party-goers. You decide showing your face is enough, and awkwardly slip out of the party without saying goodbye.
Now imagine another party. As you approach the front steps, you find the hostess is already at the door to greet you. Taking your coat, she warmly welcomes you into her home. She introduces you to some fellow party attendees so that she can tend to the refreshment table, which needs to be restocked. The hostess effortlessly works the room, asking if her guests need anything, ensuring that they are having the best time possible. She engages her guests with lively discussion and even leads some fun party games. At the end of the night, she presents you with a party favor, a permanent reminder of your wonderful evening.
Which party would you rather attend?
Pretty obvious, right? The same applies to your business's website. A static website filled with basic information is a good start, but if you'd like your visitors to linger longer, interactivity is the key. In his article, Powering Your Website with Social Media, Stu Green recommends utilizing the following social media applications:
- Build Community
- Get Feedback
- Offer Interaction
- Offer the Best Customer Service
- Let Your Users Create the Buzz
These are some great techniques to bring a vibrancy to your website by using social media. Allowing comments and adding forums to your website makes it seem more "alive" and current, while you collect useful demographic data for further marketing efforts.
Implementing website feedback forms shows your visitors that you truly care about their experience at your website, and beyond that — you care about their experience with your product or service. This leads to stronger brand loyalty, which you can help visitors express with buttons and widgets.
Remember, your visitors are like guests to the party that is your website. What kind of host do you want to be?
Posted on Tue, April 6, 2010
by Brian Waraksa