They've been the buzzwords for a while now: Social media. Online branding. If you're reading this article, you're aware of these words, and have probably used them yourself. You know that if you have a brand, and you want people to know about it quickly, online branding is the way to go.
Interleado's Peter Cullen wrote a great article recently about how the difference between online and offline branding is speed. The amount of time it takes to reach 50 million users/viewers online is a blip compared to gaining the same audience with more traditional methods like TV or radio. However, just because your message is displayed in front of more eyeballs does NOT necessarily mean that you're influencing the person attached to those eyeballs.
We tell a lot of our social media and marketing clients about how they can improve their own Internet marketing efforts. A lot of Cullen's information is the same thing we tell them, which is why we were interested in his article. Here are a few ways to set you on the path to great online branding:
1) Your Website Isn't Everything
A text-based only website is a good start, but is nowadays only considered an entry-level way to get your brand noticed. Your online marketing efforts need to dig deeper — blogs, online PR releases, and backlinks and be visually richer — video and images. Cullen suggests using new media content, like YouTube and Vimeo videos, and images from Flickr or Picasa (your own images are even better), to spice up your blog and website content.
2) Utilize Social Media Marketing Strategies
Did you know that popular social media websites are mined for content by the big search engines? If you want to create a backlinking strategy, you should be using these different social networks to promote your content. Even sending notifications on Facebook, Delicious,com, Digg, and StumbleUpon can increase web traffic
3) Target The Next Big Thing
Start looking at newer, less saturated web tools and social networks. They're free, easy ways to garner more exposure. While YouTube may be the 800 pound gorilla when it comes to video distribution, Vimeo and Viddler are still uncharted territory compared to YouTube. Post a video there, and you're more likely to stand out. You can even use a video uploading service that will send your video to several video sites at the same time. Then, just use the embed code from any of those services and paste it into a blog post.
While this is by no means an exhaustive list (I mean, it's three items. How exhaustive can that be?), it's a great place to start marketing with social media. Make them a priority in your Internet marketing, and you'll begin standing out from the competition and attracting more customers.
Posted on Mon, May 31, 2010
by Brian Waraksa filed under