Three Ways to Prepare Your Business for the New Year


Welcome to the holiday season! Are you ready to make that final push as we move toward the end of 2013? I know turkey shopping is on your mind, but don’t let up on your business and future plans for your brand. That’s why I’m going to give you three ways to prepare your business for the New Year! Hooray!

1. Be responsible for your business. Have you properly outlined your goals, dreams, and aspirations, whatever they may be? If you don’t know where you’re going, you’ll never get there. That’s why you must think about the idea of your business when it’s fully developed. Once this thought is in your mind, ask yourself if what you’ve accomplished over the past year has helped you grow toward your goals. If they haven’t, something needs to be changed. Remember, you want to consistently grow over time. The secret (or not so secret) to doing so is to cut out what isn’t working for your business and improve the things that are.

2. Set your New Year budget. Setting a budget for 2014 requires you to think about your objectives and the resources you have to meet them. This helps you understand the facts about where your business currently is compared with where you want to be and allows you to make accurate budgets to eliminate the chance of overspending. Cash for your business is like food for your body – If you don’t eat, you die…or get really skinny and almost die. Either way, it’s bad. And setting a budget will help you meet your goals.

3. Manage your time. This is probably the single most important aspect of business. Remember above how cash for your business is like food for your body? Well time is like blood. You can give it away to help others, but if you waste it and lose too much, you die (I promise I wasn’t thinking about writing on so much death during the holiday season, but hey, if it gets the point across, right?). The point here is this: Build a calendar strategy and make an effort to meet your time management goals, especially in the first quarter. Sustained continuation of good habits will carry over throughout the year, whereas making mistakes early can lead to bad habits throughout the entire year…not what a good business needs.

These three tips should help you, as the New Year grows closer. The holidays hit fast and move quickly, so don’t forget to make these plans now before the chance is up. Remember, time is your most valuable ally. Don’t waste it.

But don’t forget to enjoy this time with family and friends either. This year may have been rough (though I hope it wasn’t for you), but with each New Year is the opportunity for more success and new chances. Above all, be thankful for the experiences you’ve had because, good or bad, they make life worth living.

And at the end of the day, that’s what it’s all about. From Raxa Design, finish the year strong and have a great two months.

About The Author

Brian Waraksa

Brian Waraksa, founder of Raxa Design in Houston, Texas, has been in marketing and small business branding since 2002. He writes the Raxa Design blog to inform small businesses and corporations on effective branding.

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