The Top 3 Tools to Help You Measure Social Media Metrics

Social media has revolutionized the way people communicate. Since so many conversations now take place online, it's natural for products and services to be among the topics that come up. Wouldn't it be great if you could hear what a current customer was telling a potential customer about your business? While this would have been unthinkable just a few years ago, you can now get this information in a real-time manner.

Although it would be next to impossible to manually monitor every mention of your business across all the social networking sites that people use, the good news is there are tools that can take care of capturing and analyzing all of this data for you. To help you save time, here are the three best social media tracking tools for businesses:


This product pulls in all activity from sites like LinkedIn, Google+, Twitter & Facebook and puts it in an easy to manage dashboard. You'll be able to easily manage all of your social profiles, keep track of what's being said about your business, schedule posting activity and dig into data about the traffic that comes to you from social sites. What's nice about HootSuite is in addition to all of its standalone features, it can also be integrated with other programs like Google Analytics.

Google Analytics

Because it's free and has a lot of features, you may already be using Google Analytics on your website. However, many current GA users aren't even aware of the specific social tracking that it provides. Its standard reporting gives you a good overview of how many social media users are actually visiting your website. If you want to take your tracking to the next level, GA makes it possible to use conversion tracking to find out how much your social traffic is actually worth to your business. You can also find out how well the different types of content you publish perform on specific social sites.


This product gives you the ability to manage, monitor, engage, review analytics and use actionable insights. Not only can you monitor and manage your social media accounts, but if you're a Salesforce user, you can also tie that account directly into Viralheat. In terms of engagement, what makes this product attractive is the ability to instantly respond via Twitter or Facebook without needing to log into different accounts. Although Viralheat costs $49 a month, you may find that its extensive analytics and insights are worth it. And since you can try it free for 14 days, you'll be able to see if it's a good fit for your needs before committing to a paid plan.

Increased site traffic, the ability to develop targeted marketing activities, and a more solid understanding of customer perceptions are only a few of the advantages of utilizing social media metrics. If you're looking to attract more prospects, improve engagement, and identify new product opportunities, tracking and analyzing the effectiveness of your social media efforts can be very useful.

About The Author

Brian Waraksa

Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.

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