In today's social media landscape, Facebook goes beyond reconnecting individuals — it can act as a great promotional tool for any brand. Creating a Facebook fan page for your business is truly one of the easiest ways to establish a social media marketing presence. And best yet? It's absolutely free.
Here's a quick how-to guide:
Step 1: Create Your Page
- Log into Facebook. Scroll to the bottom of the homepage and click on the small link labeled Advertising on the right-hand side.
- In the left-hand margin, click Pages, and then Create Page.
- Choose the most relevant category for your business and type in your desired page name.
- Confirm you have authority to create the fan page, then click Create Page. This will take you to the next phase, which will give you options to edit individual sections of your Facebook page.
Now that your fan page has been created, the next step is to develop its design to maximize its appeal to potential fans. The more information you add, the better — not only for your users, but for your Google search results, because Facebook fan pages are searchable through Google.
Step 2: Design Your Page
- Hover over the user picture and click Change Picture to upload your logo or any other image that best represents your brand. Does this image also look good as a thumbnail? Keep this in mind, as your main mode of contact with fans will be through their newsfeeds.
- Under the user picture, click Edit Page. Here, you can change any settings for user restrictions, wall posts, and mobile options.
- From here on out, update your fan page like you would any Facebook profile. Add information about your business by clicking on the Info tab, including website, company overview, mission, and products. Share photos that best show what your brand is all about.
- Make your fan page more dynamic by adding applications. Click on the "+" plus sign tab to add discussions, links, events, notes, videos — all viable options to reach out to your fans and encourage them to interact.
- Remember to click the Publish Your Page link, which will officially take your page "live."
While your Facebook fan page takes mere minutes to establish, it won't work for you, unless you work for it. It is not enough to simply create a page — you must maintain it. Take the time to update and promote your page, as well as engage with users, and you will begin to see why many businesses turn to Facebook as part of their online marketing efforts.
Posted on Mon, March 1, 2010
by Brian Waraksa