Whether you have an established company or a business that's just getting off the ground, you're probably always on the lookout for new opportunities to get your name out there. One option that's likely crossed your mind is commenting on other blogs.
If you're wondering whether or not you should pursue this idea, my opinion is you should definitely give it the green light. Let's look at why it's such a good idea for companies to comment on relevant blogs within their industry:
Enjoy a Fresh Perspective
Every savvy company realizes that regardless of how long they've been doing something a specific way, there may be a more efficient way to handle that process or task. But in order to find that out, it's important to be exposed to new ideas and approaches as often as possible. By reading and engaging in discussions on relevant blogs, that's exactly what your company will be able to do.
Attract Targeted, Interested Traffic
Blog readers ignore spammy commenters. But when they see a thoughtful, interesting comment, they're going to want to learn more about who left it. That means those readers are going to visit your company's site.
Create New Opportunities
Publishing a guest post on a targeted blog is a great marketing opportunity. While many blogs ignore cold pitches, first building a relationship can lead to your company actually receiving an invitation to author a guest post. This is just one example of the type of networking and other attractive opportunities that commenting can create.
Now that you know why your company should be commenting on other blogs, here are a few tips for making the most of this practice:
Put in Some Effort
Although a brand new blogger may appreciate a comment that just says "great post," that type of comment is going to be viewed as spam on any established blog. Since your company can build a strong presence without commenting on every single post a blog publishes, make sure every comment that's left adds value to the post.
Use a Real Name
Whether it's you or one of your employees commenting, it's best to use a real name. Since the name attached to the comment will link back to your site, you don't need to just use your business name. In fact, using your business name or any other form of anchor text may result in your company's comments being flagged as spam.
Look for Replies
Since engagement is a major benefit of blog comments, it's important to keep an eye out for any replies your company receives. While that task may seem like a lot of work, most blogs make it easy to subscribe to their comments via email or RSS.
By following these simple tips, your company will be able to reap the benefits of building a strong presence on the leading blogs within your industry.
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Tue, September 11, 2012
by Brian Waraksa