Social media marketing is a pretty tough balancing act. On the one hand, you want to use tools like Facebook and Twitter to build brand awareness and increase your business’ bottom line. On the other hand, you don’t want to risk annoying your target audience by constantly flooding their stream with advertisements for your company.
That’s why I encourage businesses to take a balanced approach to their social media marketing.
Look, no one signs up for Facebook, Twitter, or any other social network so they can be advertised to all day long. The sooner you realize this, the sooner you can start to truly engage with your target audience and build deeper relationships with them.
Your status updates shouldn’t be one blatant advertisement after another. If they are, people will start to tune you out pretty quickly. It’s like when you subscribe to a company’s email list, and they bombard you daily with their “biggest sale of the year.” It gets old fast.
Instead, you need to focus on adding value to the experience of your fans and followers. Publish content that they’ll find useful…content they’ll want to share with their friends.
Sometimes, that might be an advertisement-type update about an outrageous deal you’re offering. Other times, it might be a link to a useful article you found. And on some occasions, it might just be a funny picture or video that others might find entertaining.
My point is this. You have to mix things up if you want to keep your followers engaged. If you post the same self-promotional junk over and over again, your audience won’t have any reason to pay attention. And they’ll get tired of seeing their stream clogged with advertisements time and time again.
Focus on bringing value to the conversation, and you’ll see much better results with your social media marketing.
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Mon, August 8, 2011
by Brian Waraksa filed under