So, you’re thinking about starting an email marketing campaign? Congratulations. Email marketing is one of the most profitable marketing tools available at your disposal. It’s great for improving customer loyalty, turning prospects into customers, and building your brand.
But to get the most out of your email marketing campaign, you need to avoid the common mistakes that ruin campaigns. Here are 7 newbie email marketing mistakes to avoid.
Mistake #1: Buying your email list
Cutting corners isn’t the way to build a successful email marketing campaign. A bought list will never perform as well as a list that you legitimately build on your own. That’s because the people on that list that you bought aren’t interested in what you have to say. They didn’t subscribe to hear from you, so they’ll tune you out.
Mistake #2: Emailing your subscribers way too often
One of the top reasons subscribers stop opening emails and/or eventually unsubscribe from a list is because they’re being contacted too often. Don’t overdo it with the emailing, because your subscribers will tune you out.
Mistake #3: Not paying attention to the CAN-SPAM Act
The CAN-SPAM Act is a law that governs commercial messages. You have to make sure your business is totally compliant with this law, otherwise you could yourself in trouble. Click here to read about the CAN-SPAM Act.
Mistake #4: Not including ways for subscribers to share your content
The best way to spread your message far and wide is to provide a way for your subscribers to easily share your content with their friends. Your emails should have “Forward to a friend” links as well as social media links that allow for sharing of content over Facebook, Twitter, and other outlets.
Mistake #5: Ignoring subscriber feedback
If your subscribers offer feedback about your email marketing campaign, take note. They may tell you about which type of subject matter they’re most interested in receiving, or they may offer suggestions for improving your emails. Take this feedback seriously, and act on it.
Mistake #6: Not testing
Test everything. Test out different subject line variations, message lengths, link placement, personalization, and more. This is the only way you’ll discover how to get the best open and response rates for your emails.
Mistake #7: Relying only on email marketing
Email marketing is great, and it offers many benefits. But it’s not enough on its own. Your email marketing efforts should be a part of a much bigger, cohesive marketing campaign.
What are some other email marketing mistakes marketers need to avoid? Share your tips by leaving a comment below.
Posted on Tue, March 1, 2011
by Brian Waraksa filed under