New Year’s Web Resolutions for Your Business

The New Year is here and everyone is making their New Year’s resolutions. And chances are most of them read something like: lose weight, exercise, eat healthy, etc. Rather than make the same old resolutions that you never keep, why not make some for your business? More specifically, you should set goals for redefining, expanding, and capitalizing on your web presence.

Not sure where to start? Here are a few sample New Year’s web resolutions for you.

This year I’m going to…

  • Create a mobile web presence—There’s no denying that more and more people are accessing the web with their mobile devices. Who knows, the days of the desktop PC may soon be behind us. With that in mind, how does your site look on your customer’s iPhone? If you haven’t had someone create a mobile site for you, then we promise your site doesn’t look good. And if your site isn’t functional for a mobile user, then you’re losing business. Period.
  • Climb the search rankings—A lot of people pay for a spiffy looking website and have it “search engine optimized” in the process. But let’s be clear here—SEO isn’t a one time deal. Just because a designer builds your site with optimization in mind doesn’t mean your site is going to start the climb to number one on Google. To get those sorts of results, you need to hire someone to perform ongoing SEO work for your site. You need someone out there fighting the good fight for you, building quality links.
  • Simplify my website—Gaudy, flashy websites are fine for band websites and things of that nature, but not for your business. Your potential customers want to visit a site that looks professional, but it easy to use. For that you need a clean, simple design. Something that looks great but doesn’t overwhelm the viewer. That said, if you have a flash intro on your site, you definitely need to rethink your design.
  • Get into social media—Twitter and Facebook are all the rage—and neither shows any signs of slowing down. And truthfully, social media can help grow your business. It can get you out in front of people who wouldn’t otherwise see you. It can make you seem more personable to your clients, as they get to converse with you on an individual basis. It can help you get better customer feedback. Frankly, the benefits of social media are seemingly endless. The only downside is, like anything else, it takes time to do right. That’s why you should consider hiring someone to handle it for you.

So in this New Year, forego the usual resolutions. Make some of the above for your business.

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