Is Guest Blogging an Effective Marketing Tool?

If you want to be able to reach more potential customers and create more opportunities for your business, guest blogging is definitely an effective marketing tool. However, some business owners who have dabbled with guest blogging weren't impressed by the results that they saw.

In most cases, the reason for less than stellar results is because people miss out on one or more crucial elements of effective guest blogging. If you want to avoid these mistakes and make the most of your guest blogging, here's what you need to remember:

Quality > Quantity: Because it takes time and effort to write a quality guest post, you don't want to take the approach of trying to crank them out and then throw them up on any blog that will accept your posts. Instead, you want to choose blogs that are going to provide you with the best mileage. Initially, you may think that means choosing blogs with the most traffic. While it doesn't hurt to have your content on an "A-List" blog, don't discount blogs with smaller but very targeted and loyal readers. In many cases, you will get the best results from utilizing that kind of blog.

Since you want to choose your guest posting opportunities wisely, be sure to take some time to research in advance. Not only will this help you find the best options for publishing blog posts, but because you will actually learn about the blogs you're interested in, you will be able to contact their owners without sounding spammy.

Target the Audience: One of the benefits of guest blogging is it allows you to put your business in front of readers who may have otherwise never known about it. Since you're probably going to be writing for a very focused audience, make sure you hone your post to match their interests. That means you're probably going to change things up from how you write for the blog on your business website. If this sounds complicated, you'll be relieved to know that just about all bloggers are happy to provide guest authors with some ideas and tips. In addition to reading multiple posts to get a feel for a blog's style, don't be afraid to ask its owner questions.

Don't Abandon Your Post: Just because you finish writing a post doesn't mean that you're done with it. Once it's published, you want to make sure that you give it the attention it deserves. Not only will the blogger who published it for you appreciate the effort you put into promoting it, but it will also maximize the results you see from it.

One of the best things you can do is interact with commenters on your post. In addition to taking the time to respond to readers who leave a comment, you can also promote the post through your own social channels.

Have you published many guest posts over the last six months?

About The Author

Brian Waraksa

Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.

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