SIX Completely Free Ways to Promote Your Business

We hear it all the time:  nothing in life is free…there’s no such thing as a free ride…free doesn’t come cheap.  Well, that may be true in some cases, but when it comes to advertising on the Web, there are SIX completely free ways to promote your business online without having to spend a thing.  That’s right, you read correctly.  There are six free ways to get your business into the hands of your customers, all at the click of a mouse.  From showing up more often in web site searches to literally putting your name on the map, the following six advertising directories will put you head and shoulders above your competition, making you easily accessible and readily available to all of your future customers who have been waiting to find you.

Google Maps

Everyone uses Google Maps these days, whether it be from a PC or an iPhone, so what better way to advertise than to have your business show up in a Google Maps search?  You only need four things to get started:
 
• A short description of your business
• Your telephone number, business address and any other contact info you want to advertise
• Your company logo
• A coupon or special offer you want to advertise
 
http://www.google.com/local

 


Yahoo!local

Yahoo’s local listings are a great way to promote your business in Yahoo!local’s search engine.  A free listing can include all of the following:

• Address, phone number and fax number
• Web site and email
• Business category
• Store hours
• Accepted payment methods
• Products and services you offer
 
http://local.yahoo.com/

 



Local.com

Another search engine to take advantage of is Local.com.  Like Yahoo!local, you can tailor your listing to include information pertinent to your current and future customers.
 
http://www.local.com/

 


Yellowpages.com

Yellowpages.com specializes in bringing your business together with an audience of local consumers in your area.  Your local business must possess a physical location or provide on-site services in or near one of the local yellow pages coverage areas.
 
http://listings.yellowpages.com/

 



Insiderpages.com

People love to know what other customers think about a particular business or service, and that’s why Insider Pages has been so successful.  You can capitalize on that success by adding and updating your business profile to their directory. By adding more information to your business profile, search engines will find you faster, and at Insider Pages, you can also post responses to your customers’ reviews and thus manage your online reputation.
 
http://www.insiderpages.com/

 


Yelp.com

Like Insider Pages, Yelp.com connects customers with local businesses through reviews where customers share their experiences.  Claiming your business on Yelp allows you to track how many customers view your business, update your business profile, and utilize private customer messaging.  You can also enhance your page on Yelp with a slide-show, a personalized message, or a featured favorite review.
 
https://biz.yelp.com/

 


If you need any help with setting up these ads, Raxa Design will be happy to assist you. Please contact Brian Waraksa at 832-755-6911 or brian@raxadesign.com.

5 comments (Add your own)

1. Marlene Jones wrote:
You can also submit your business or claim your already existing listing at www.merchantcircle.com. Merchant Circle allows you to add photos, get reviews from your customers, and also post blogs!
It is a great FREE tool for business owners. They will offer you packages that you can purchase, but you can stick to the free listing and find all kinds of benefits!

Marlene Jones
Friendly Computers
Webster, TX

Fri, February 20, 2009 @ 4:54 PM

2. Ces Guerra wrote:
Hey Brian!

Those are great ideas! Thanks for helping successwithces.com!!! You are a marketing genius!

CG

Sat, February 21, 2009 @ 12:25 PM

3. Carrie Peebles wrote:
Hey Brian!

I feel like I have learned so much today! I am very excited and can't wait to get started on all this FREE advertising! Thank you for all your help.

Carrie Peebles
Blue Coral Interiors
Kemah, Texas

Mon, February 23, 2009 @ 3:34 PM

4. S. Todd Harris wrote:
Morning Brian -
I appreciate the insight and just when I thought most of my bases were covered, I learned some new channels. Marlene makes a good point and I'm currently using MerchantCircle myself and could see some benefit for sure, although not as thorough as I should.

I'd like to hear more insight on interactive marketing channels. For example, Ning.com - you can join multiple networks, but do those network sites produce any visual hits, can someone find my page within the network as another channel, resource, etc...

There seems to be many channels online to promote yourself, your business, etc... such as InHouston/Ning.com, Plaxo, LinkedIn, Facebook, Twitter, Entrepreneur Connect....

Each marketing strategy is going to fit the individual or business, but I wonder what sites and tools are the most effective in creating that online buzz allowing you to stand out from the rest.

Great stuff and appreciate the feedback.

Tue, February 24, 2009 @ 11:16 AM

5. Pepper Sterner wrote:
appreciate the info..

Sun, May 3, 2009 @ 3:31 PM

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