They always say that you should leave web design and marketing to the professionals. And there is definitely truth to this statement, but that doesn’t mean you should completely remove yourself from the process. Remember, it’s your website. Your marketing campaign. Your company.
Doesn’t it make sense that you should have a role in determining the look and function of your website? Of course it does. That’s why you need to make sure you’re working with a web design company that actually listens to you. Choose a design firm that asks for your ideas, sends you drafts throughout the design process, and incorporates your feedback into the overall website design.
- Asks for your ideas—From your initial consultation, your design company should be asking for your input on the design of your website. The best web design companies will want to know your goals for your website, the pages you want to be on it, the features the website needs, and more. If your graphic design firm doesn’t seek this input from you, there’s a good chance they’ll create a website that doesn’t meet your needs.
- Sends you drafts throughout the entire process—A good web designer will send you images of the website as he designs it. The design company will send over an initial mockup so you can clearly see what the design, color scheme, and layout of your website will be. Once you see this initial mockup, you can provide feedback to the web design company and let them know if there’s anything you want to change or tweak a little bit.
- Incorporates your feedback into the design—After looking at the design mockup, you’ll want to give your designer feedback. Let the design company know if there is anything you feel can be added, removed, or otherwise improved. A good designer will be able to take that feedback, use it to modify the mockup, and send you a new design that meets your needs. It’s this back and forth collaboration that ensures you get a website that truly meets your every need.
Scheduling a Consultation
Before you officially hire any graphic design company, make sure you schedule a consultation to see if you’re on the same page. Talk to the designer and share all of your ideas and goals for your website. Make sure they “get it.” And make sure they actually listen to you. More importantly, make sure they’re able to take your ideas and refine them with their expertise and experience.
If your web design company doesn’t truly listen to you, it’s time to find someone else to build your website. Never settle for less than you deserve.
Posted on Mon, October 18, 2010
by Brian Waraksa filed under