Improving the design of your site or blog doesn’t mean that you have to start from scratch. While a complete redesign may be the best option in some cases, many designs simply need some tweaks. This is especially true for some of the most common design elements. Examples of what you can easily improve include:
Social Sharing Buttons
People like to share content through social networks. As a result, many sites incorporate buttons that make it easy to share. Unfortunately, the most common trend for these buttons has become to cram in as many as possible.
If you currently have these buttons on your site, you may want to rethink their usage. First, look at your analytics to find out which social networks your visitors are actually using. There’s no reason to provide shortcuts to a dozen different sites when your visitors are actually only using 2 or 3.
Next, instead of simply slapping up the buttons on your posts, think about adding a call to action at the end of your posts. Experiments by multiple bloggers have confirmed that adding something along the lines of “If you liked this post, click here to share it on Twitter” is more effective than simply having an icon.
Additionally, if you have a signup or opt-in process, consider adding a sharing link to the end of it. Since your visitors are likely to be excited about what they just joined, many will be interested in telling their friends on Facebook about it as long as you remind them to do so.
Testimonials are a great way to improve your site’s conversion rate. However, not all testimonials are created equal. If you have a handful of paragraph long testimonials on your site, the first thing you can do to improve them is take the best snippet from each one and make it stand out. This is commonly done by featuring it above each testimonial block.
While you probably already have a name next to each testimonial, you can make them even more credible by adding a picture of the person who provided them. In addition to text testimonials with a picture, you may want to experiment with video testimonials. Many sites have reported that video testimonials significantly increased their conversion rate.
The key to making sure contact forms are as useful as possible is making them dead simple for visitors to fill out. That means the first step is to eliminate as many fields as possible. If you have a contact form with ten different fields, try to slim it down to two or three.
Next, instead of a boring gray button that says Submit, add a more noticeable button with a clearer call to action. You should also add a call to action above your contact forms. Finally, make sure visitors receive some type of confirmation once they successfully submit one of your forms.
Have you ever made a small design tweak that ended up having a big impact?
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Mon, January 30, 2012
by Brian Waraksa filed under