Print brochures are still a powerful marketing tool when used properly. A well-designed brochure can educate potential clients on your offerings and encourage them to take action to become a paying customer.
The key phrase? Well designed. If you don’t design your brochure correctly, you risk missing out on all the benefits of brochure design. Here are 7 mistakes you need to avoid when making your brochure.
- Not using color—Don’t be cheap. Black and white brochures simply aren’t professional. Color is absolutely worth the investment. It’s more vibrant and enticing. It brings your brochure to life and grabs the attention of the reader.
- Using too many images and too much copy—Brochures are typically fairly small, either single fold or tri-fold. You don’t have a ton of room, but if you use your design and words effectively, you’ll get your message across loud and clear. One of the worst things you can do is go overboard by using too many images and long blocks of copy. Leave some white space. Give everything space to breathe.
- Not allowing for print bleed—Make sure you extend the graphics a little past the edge of the brochure so you can be sure the ink completely fills the page. Otherwise, you risk having the ink not reach the side and ending up with a tacky white border. This looks cheap and unprofessional, and that’s not a good look for any company.
- Choosing cheap brochure paper—Speaking of “cheap”, using flimsy, cheap paper for your brochure can yield disastrous results. Thicker paper adds a professional touch to your brochure and gives people a good impression of your business.
- Not having a call to action—The purpose of a brochure is to get people interested enough in taking the next step to learning more about your products or services and to become a customer. That’s why having a call to action is so important. It tells the reader the next step he needs to take, and it takes your brochure from “actionless” to results-driven.
- Neglecting proofreading the content—In many cases, a brochure is the first chance you get to make a good impression with a prospect. If your brochure is full of typos, illogical sentences, and other mistakes, that first impression will be a bad one. It will be bad enough that it drives people away from doing business with you.
- Not looking at the final proof—Before you tell the printer to print up your batch of brochures, make sure you look at the final paper proof carefully. This lets you double check for bleed and errors while getting a true feel for what your brochure will look like.
What are some brochure design mistakes you’d add to this list?
Posted on Thu, August 19, 2010
by Brian Waraksa filed under