• Three Ways to Prepare Your Business for the New Year

    Welcome to the holiday season! Are you ready to make that final push as we move toward the end of 2013? I know turkey shopping is on your mind, but don’t let up on your business and future plans for your brand.

  • Stop Dreaming and Start Branding Your Business

    Happy Halloween! During this month, we solved the Branding Boo’s for your company’s website and marketing campaigns, but today, let’s take a closer look at the “Brand of Dreams” many business owners live in.So…you’re a business owner, and you don’t know the meaning of clock-in, clock-out. Every day is full of potential with thoughts of your future success clear in your mind.

  • How to Plan Your Marketing Campaigns for 2014

    The Branding Boo’s can affect many parts of your business, including your website, employee morale, and marketing endeavors. However, getting your plans in motion in time for the New Year festivities will allow you to start 2014 with a head start toward achieving your goals. And this especially applies to planning your marketing campaigns for 2014. But first, ask yourself two questions...

  • Website Boo's

    Over here at Raxa, we frequently talk about end of the year woes for most brands. With the holiday season rapidly approaching, business dips as seasonal festivities begin and employees look forward to time off with families. Often during this time, business owners take a closer look at their brand and worry that they won’t have enough time to simultaneously complete billable work, schedule employee’s holiday vacations, and plan for the New Year. We call this panic toward the end of the year, “T...

  • Re-Branding Sign #6 – Did I Just Get a Customer Complaint?

    “You can make some people happy some of the time, but you can never make all people happy all of the time.”We’ve come to the final sign that your company may need to Re-Brand, but first, have you heard the above quote before? Well, as much as we may not want it to, this quote applies to business as well. There is going to come a day where you will receive...a customer complaint. But don’t throw up the white flag just yet!

  • Re-Branding Sign #5 – The Curse of an Outdated Website

    We went over the importance of image consistency both offline and online last week, but today we’re going to talk about the significance of keeping your website up-to-date. If you missed last week’s blog post, you can check it out here. But first, let me ask you a question: Was your website designed by a friend or put together on a DIY (Do it Yourself) website program? Secondly, did you forget to ensure your website was up to date with current technologies?

  • Re-Branding Sign #4 – Image Consistency!

    Last week, we talked about your internal brand and how important it is to follow a set structure for day-to-day operations. If you missed that sign, or you want to catch yourself up from last week, follow this link to read more about employees properly communicating your brand.

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