If you run an ecommerce website with a shopping cart, you’re probably all too familiar with the concept of shopping cart abandonment. Just in case you don’t know what it is, shopping cart abandonment occurs when a visitor begins the checkout process but backs out at some point.
Obviously, you can’t eliminate shopping cart abandonment altogether, but there are some simple things you can do to reduce the rate and get more sales.
To understand how to reduce shopping cart abandonment rates, you need to first understand some of the things that cause customers to back out. A few of the most common reasons include: