Everything listed under: marketing

  • How to Plan Your Marketing Campaigns for 2014

    The Branding Boo’s can affect many parts of your business, including your website, employee morale, and marketing endeavors. However, getting your plans in motion in time for the New Year festivities will allow you to start 2014 with a head start toward achieving your goals. And this especially applies to planning your marketing campaigns for 2014. But first, ask yourself two questions...

  • Google's Q3 2012 Search Changes: What You Need to Know

    2012 has been a big year for online marketing. While trends like inbound marketing are on the rise, Facebook's less than stellar IPO has cast doubts over the effectiveness of targeted display ads. Only time will tell if Facebook can find a way to have the type of impact on online advertising that Google did with AdWords.

  • 3 Great Social Media Tips for Businesses

    When the average high school kid tweets, all they care about is getting the attention of their friends. Since many teens use Twitter as a form of public texting, they aren't overly concerned about what they say. Even if something doesn't come out the way they wanted, it will likely be drowned out by their friends in a matter of minutes.

  • 7 Elements of a Great Blog Post

    If your business has a blog but it isn't getting much attention, you may feel like giving up. However, just because you haven't gained any traction doesn't mean that your blogging is in vain. In many cases, you may just need to make a handful of changes to the way that you approach each post that you write.

  • Social Media: Don't Put the Cart Before the Horse

    I think we can all agree that we're well past the point of anyone thinking that social media "may just be a fad." While the web's most popular social media destinations and tools may be completely different in five years, this form of communication will continue to shape the way the Internet works.

  • How to Collect Customer Feedback and Make the Most of It

    You need to talk to your current and potential customers. Even if your business is doing well, if you don't communicate with your customers on a regular basis, it's almost guaranteed that there are weak or lagging areas of your business that you simply don't know about.

  • A Big Change for Businesses in 2012: Google Local Goes from Places to Plus

    On May 30th, Google made a change that impacted more than 80 million businesses. The change was to replace all of their existing Google Places pages with Google+ Local pages. Because this change was literally made overnight, plenty of their users were confused by the look of these new results. However, while it won't take long for searchers to adjust, as a business owner, you've got a bigger challenge. Since this result may determine whether or not prospects ever make it to your website or give you a call, it's important for you to fully understand what's changed.

    Because there's both good news and bad news about this change, let's start with the good:

  • 5 Examples Of How Less Can Be More

    At first, the idea of offering less in order to increase the effectiveness for your website may seem counterintuitive. However, there are several proven ways that this strategy can improve your website and the profitability of your business:

  • Actionable Tips to Help You Kickstart Your Email Marketing

    You've read multiple articles and blog posts that have told you how important it is to create an email list and connect with your subscribers on a regular basis. While you know that a service like AWeber or MailChimp makes it really easy to create and manage an email list, what you don't know is what you should email the people who are interested in hearing from you.

  • Do You Have a Video Strategy Yet

    Learn about a recent change Google made to YouTube, as well as whether or not video marketing can help you deal with Panda and Penguin.


    Do You Have a Video Strategy Yet?
  • How Do You Figure Out What Keywords to Target?


    By now, you're aware of the fact that keywords should play a role in your search engine marketing strategy. While they're not the only component of this type of strategy, since keywords are what prospects type into a search engine when they're looking for something, you do need to pay attention to them.

  • From Places to Plus- What's Really Changed About Google Local

    Google's change Places to Places Plus has affected business reviews, iOS and pictures next to local listings. Find out exactly what this means for your business.

    From Places to Plus: What's Really Changed About Google Local?

  • The Top 3 Tools to Help You Measure Social Media Metrics

    Social media has revolutionized the way people communicate. Since so many conversations now take place online, it's natural for products and services to be among the topics that come up. Wouldn't it be great if you could hear what a current customer was telling a potential customer about your business? While this would have been unthinkable just a few years ago, you can now get this information in a real-time manner.

  • Involved in B2B Commerce? Then You Should Be Using LinkedIn

    In today's competitive B2B market, it's crucial to have a strong online presence. Businesses cannot rely solely on distributing business cards at trade shows. Since Facebook is primarily focused on friends chatting with each other, LinkedIn is the ideal social media network for B2B.

  • 5 Tips For Maximizing a Blog Post's Chances Of Going Viral

    Although the last thing you want on your computer is a virus, having a blog post go "viral" can be quite beneficial for your business website. Some of the benefits of attracting this type of organic buzz include more potential customers visiting your site, an increased number of RSS and/or email subscribers and attracting more backlinks. Since most of the links will come from real people with quality blogs, they can do a lot for your rankings.

  • Video Marketing - Now's the Time to Dip Your Toes in the Water

    Internet users are no longer limited to static pages that require them to read. Because an endless supply of distractions are just a click away, if you want to keep visitors on your site, you have to provide them with what they want.

    Does Video Actually Work?

  • Analytics and Data - What Actually Matters?

    When you pull up the analytics data for your website, you see graphs that look nice and a whole lot of numbers. Inundated with what appears to be positive information, you smile to yourself and close your browser, making a mental note to check the data again later. The only problem is you didn’t actually do anything with the data you just saw!

  • How Can You Convert More Visitors Into Actual Leads?

    When businesses want more customers, they often think that they need to drive more traffic to their website. While that may be the case, it's not always what's preventing them from getting the results they want. Often, business websites receive plenty of traffic. However, the reason that traffic isn't turning into customers is because the website itself isn't properly optimized to generate leads.

  • Social Media Can Help Take Leads Through Your Sales Process


    People who have never owned a business commonly think that customers simply make a purchase as soon as they come into contact with a business. However, as a business owner with years or even decades of experience under your belt, you know that's quite far from the truth. Although it would be nice if it was that easy to close sales, the reality is it normally takes multiple interactions for a promising lead to become an actual customer.

  • Are You Looking for Some Social Media Inspiration?

    Consistency is one of the keys to getting the best results from social media. Since social media is all about building relationships, you don't want to leave people hanging for days or even weeks at a time. Instead, you want to keep them engaged with your brand. While the fun nature of social media means that being consistent won't create the type of burden that comes with an activity like dieting, that doesn't mean you'll always be bursting with ideas about what to share.

    If you've gotten into a regular social media routine but have suddenly hit a sticking point, the good news is there are quite a few ways to come up with interesting new ideas. To help get your creativity flowing again, here are some ideas that you can use as inspiration for your own social media activities:

  • Is Guest Blogging an Effective Marketing Tool?

    If you want to be able to reach more potential customers and create more opportunities for your business, guest blogging is definitely an effective marketing tool. However, some business owners who have dabbled with guest blogging weren't impressed by the results that they saw.

  • 3 Tips for Making the Most of Social Media

    Because so many people use social media, there are tons of guides and ebooks about how businesses can benefit from this trend. While there's no denying the fact that social media presents an amazing opportunity for businesses, the problem with many of these guides and ebooks is they treat social media like it's some kind of "get rich fast" solution.

  • What's Pinterest All About?


    You've undoubtedly heard of the site that is being hailed as "the next big thing." However, you may still be unclear as to what exactly it's all about. Additionally, you're probably wondering if it's something that can actually help your business.

    Pinterest 101

  • Use Magazines to Improve Your Copywriting Skills

    Copywriting isn’t a skill that’s only useful to professional writers. In fact, you don’t even need a blog to benefit from copywriting. Every business owner can benefit from sharpening their copywriting skills and then applying those skills to their business website. While many of the changes you will eventually make to your website may not seem like that big of a deal, they can actually have a significant impact on your overall conversion rate.

  • Don’t Forget About Your Past Clients or Customers

    Most businesses invest a lot of resources into acquiring new customers. While avenues like search engine marketing can be cost effective ways to bring in new customers, many customer acquisition methods are quite expensive. Because of their focus on this task, a lot of businesses forget that they already have a great source of customers.

    This source is the clients or customers they’ve already served in the past. One of the hardest parts of getting prospects to actually pull out their wallet and do business with you is reassuring them that they’re going to get great value for the money the spend. But with past customers, they already know that they can count on you to do a good job. Since this hurdle is eliminated, all you have to do is give them a compelling reason to place another order from you.

    If you like the idea of focusing more on your past customers but don’t know how to pique their interest, there are a couple of methods that are quite effective:

  • What Can Fashion Teach You About Marketing?

    To the average person, the world of fashion can seem quite strange. However, despite the eccentric nature of this industry, it’s huge. The fashion industry in the UK alone is worth over £20 billion a year. Because of its size and influence, there are some valuable tips that marketers in any space can learn from fashion:

    Trends Come and Go

    Trends are one of the first things most people associate with fashion. Every year, it seems like there’s something new that makes its way from the runways and catches on with mainstream consumers. While it may seem like the biggest trend ever at the time, chances are by the same time next year, something else will have already replaced it.

  • Conversion: The Real Key to Increasing Your Bottom Line in 2012

    Developing a content strategy, building an email list and engaging in social media marketing are all ways that you can bring more visitors to your website during 2012. While all of these options are very effective when done correctly, there's one more step that you have to focus on if you want these visitors to become actual customers. Conversion is the key to actually increasing your bottom line. Although it may not be a topic that the tech press hypes on a regular basis, optimizing your conversion rate can have a major impact on your overall business.

    While you will probably have prior steps in your sales funnel, once you're ready to actually make a sale, a landing page is generally the most effective way to maximize your conversion rate. The reason a good landing page works so well is because it gives a visitor all the information and reassurance they need to become a customer by actually pulling out their credit card and making a purchase.

  • Social Media in 2012: Maximize Results, Minimize Wasted Time

    It's safe to say that social media is past the phase of being a fad. Although new social sites will be launched and some existing sites may decline in popularity, using the Internet for this type of communication is here to stay. Since people aren't going to suddenly stop communicating through social media platforms, it's worth investing some of your marketing efforts into these channels during 2012.

    The biggest issue with social media marketing is it can be hard to directly measure results. A big reason why this can be so difficult is while multiple studies have confirmed the benefits that social media can offer to businesses, many of them are a "bigger picture" result. This means that it's hard to directly correlate the impact of using social media.

  • Use Email to Get More Out of Your Online Marketing in 2012

    More business owners are realizing just how much they can gain by creating a strong online presence for their business. However, email is one area that many business owners in both the new and experienced with online marketing categories still overlook. One of the reasons that many don't emphasize this aspect of online marketing is because they think it's a dated practice. While email marketing may not be a topic that the tech press is buzzing about, it's still extremely effective. In fact, since spam filters have eliminated a significant amount of unwanted commercial email, targeted emails may be even more effective than they were a few years ago.

  • What's Your Content Strategy for 2012?

    Since the New Year is less than a month away, the next few posts are going to focus on ramping up for a successful 2012. Today, we're going to discuss how to get your content strategy in line.

    What Does Google Want?

    During 2011, Google made several changes that had a significant impact on the way they view content. While many Internet marketers were left scratching their heads throughout the year, two things were made very clear by these changes. The first is that quality is of utmost importance to Google. Although quality can be a somewhat subjective issue, the important thing to remember is Google uses general signals and guidelines to determine the quality of content.

  • When It Comes to Stats, Quality Trumps Quantity

    Although it's been over a decade since website "hits" had their heyday, you can still find plenty of website owners who obsess over how many daily visits their site receives. While it's easy to get caught up in refreshing your stats, this isn't an activity that's going to help your bottom line.

  • 5 Reasons Your Business Needs an Email Newsletter

    Many businesses want to attract visitors to their website and convert them directly into customers. While it’s great if you can convince visitors to pull out their credit card within a few minutes of visiting your website, this isn’t always a realistic option. It can be especially difficult for businesses who sell higher priced items to convert visitors directly into customers.

    If you’re frustrated that your conversion rate is much lower than you’d like, the good news is there’s a simple way to convert more of the people who visit your website into potential customers. An email newsletter may be exactly what you need to get better results from your online marketing efforts. Although a newsletter may seem like an old school marketing tool, there are several reasons why it can be extremely effective:

  • Can You Use Social Media to Help Grow Your Small Business?

    Everyone and their mom has a Facebook account these days. And Twitter isn’t far behind. Then you have YouTube videos popping up left and right that go viral and get seen by millions of people. And here you are, a small to mid-sized business owner, wondering how you can harness the potential you see. Is it possible that such Social Media outlets can be used to expand your business.

    You bet. But you have to know how.

  • Common Mistakes That Kill Business Blogs

    Whether you've just started a blog to help promote your business or your employer has been speaking with you about launching a company blog, it’s absolutely true that a blog can help a business grow. Otherwise, I wouldn't be writing this post right now!

    While blogs have long since passed their stage of being nothing more than personal journals, there's still a lot of confusion about how to blog the right way. This is especially true for businesses who want to get on board with blogging. To get the most out of the time you spend blogging, make sure you avoid these common business blogging mistakes:

  • Need-to-Know Info on Press Releases

    You know what press releases are, but if you’re like most small business owners—you don’t know how to use them. Sure everyone would love getting press for their business, but is it really possible? And can you create a press release that will do it for you? In this week’s post, I aim to open your eyes to the world of press releases.

    The Purpose of Press Releases

    First of all, you need to know what exactly they’re used for. And really it can be broken into two categories:

  • The Landing Page—Your Secret Weapon

    So now you’re bringing in good leads. Great! But what’s happening with them? You can have a million people a day look at your site, but are you converting them into paying customers?

    Enter the landing page, your secret weapon for conversion.

  • Customers Don’t Care About You

    After reading the title of this post, you probably clicked wondering “how’s he going to spin this to make it right?” But the truth is I’m not going to spin anything. I mean what I said—customers do not care about you. Let me explain.

    When you visit almost any small business website, you’re met with the same old content. “Welcome to our site. We’ve been in business blah blah. We are known for blah blah blah. We are committed to excellence blah blah.”

  • The 4 Stages of Online Marketing

    Looking to develop an online marketing strategy? Good—let me help you out by breaking things down for you. The following post breaks online marketing down into 4 stages, each more narrow than the one before. Remember, before you get started, you need a complete plan that hits every stage of the process in order to set yourself up for success. Failure to adequately plan (leaving unfilled holes in one or more stages of the process) will cause you to hemorrhage potential clients.

  • Quality Content Brings Quality Business. Period.

    Recently someone asked me a question I’ve heard a thousand times before. And it’s likely I’ll here it a thousand more:
    “What’s the key to attracting visitors to my website and turning them into loyal, paying customers?”

    I usually pause, look at the ground for a moment, and chuckle. As if there were some secret ingredient that would suddenly make their website a “winner.” Now, obviously there are a million things you can do to attract visitors. You can hire an SEO professional to work some website magic. You can put together a PPC campaign. You can engage potential and past clients on various social media platforms…

  • 3 Key Steps to Attracting Prospects with Your Business Website

    Why do you have a business website? More than likely it’s because you want to use it to bring in customers. After all, it’s no secret that the web is more important to commerce than ever before.

    But what I’ve learned along the way is that the websites of most small business owners just sit there and do nothing but take up space. Why? Because their plan only went as far as actually building the site.

  • Nobody Wants Their Stream to be Clogged with Advertisements

    Social media marketing is a pretty tough balancing act. On the one hand, you want to use tools like Facebook and Twitter to build brand awareness and increase your business’ bottom line. On the other hand, you don’t want to risk annoying your target audience by constantly flooding their stream with advertisements for your company.

    That’s why I encourage businesses to take a balanced approach to their social media marketing.
    Look, no one signs up for Facebook, Twitter, or any other social network so they can be advertised to all day long. The sooner you realize this, the sooner you can start to truly engage with your target audience and build deeper relationships with them.

  • Why You Should Think Twice Before Running a Facebook Contest

    In my last post, I told you about an experience I had when I was shopping online for fitness equipment and got taken away from one company’s website because I was distracted by their huge ad for a Facebook contest they were running. I never made it back to that company’s website, and someone else earned my business.

    My point in that post was to show you the dangers of giving too much home page real estate to your social media icons, but today, I want to talk about another issue I have with this. In short, I think most Facebook contests are from the devil.

  • What Ever Happened To Originality in Marketing?

    To prove his point about the lack of originality on the part of advertisers, Martin Lindstrom taped 60 different car commercials produced by 20 different car companies. He created a montage of these 60 car commercials into a two-minute reel to see if he could tell which clip came from which car company. He couldn’t.

  • Social Media Icons: What Are You Really Promoting?

    You see them everywhere. On websites, blogs, direct mail pieces, TV commercials, email signatures…even on business cards. I’m talking about social media icons, particularly Facebook and Twitter icons. Companies have taken to including social media icons on all of their marketing materials, with the intent of showing their customers that they’re part of the social movement and to encourage them to connect with their company online.

    And you know what? I’m sick of seeing it!

  • 4 Truths That Will Help You Avoid Bad Marketing

    Last week, we discussed some of the major symptoms of bad marketing. You might have realized that your company is suffering because of bad marketing, and you might be wondering what you can do to avoid more bad marketing. Later on this month, we’ll get into some specific tactics to help you overcome your past marketing mistakes, but today, I want to focus on changing the way you think. Because that’s where it all starts. Until you get in the right mindset, you will keep making the same mistakes time and time again. You need to understand the following 4 truths about marketing.

  • 5 Symptoms of Bad Marketing

    Bad, ineffective marketing is all around us. I see the results of it on a daily basis. It’s the reason people end up contacting me. They’ve tried other marketing tactics in the past, and they just haven’t seen any results. So, it’s my job to step in and identify the problems with their marketing and create solutions to get the results they desire.

    Are you suffering because of bad marketing? Here are 5 common symptoms to watch for.

  • Should You Hire a Marketing Firm?

    When it comes to marketing your company, you have two basic options: you can either handle all of your marketing in house or you can hire a marketing firm to do it for you. Most companies opt to hire an outside marketing consultant for several reasons:

    • .They don’t have the time to handle their own marketing
    • They lack the in-depth knowledge to create effective marketing strategies
    • They don’t have the budget to hire in-house marketing consultants
  • How to Stand Out in Your Marketplace

    I’ve spent quite a bit of time on this blog venting about companies who are afraid to take chances and afraid to stand out in the crowd. Too many companies want to “play it safe” and blend in with all their competitors. But the fact is that’s not safe at all. Blending in is the most dangerous thing you can do. It hampers your success and makes you completely replaceable in the eyes of your target audience.

    So, you know that it’s important to stand out from your competition, but how exactly can you do that?

  • Tactics vs. Strategy: An Important Marketing Rant

    Because I run a design-focused marketing agency, I get a lot of requests for one-time projects, like designing a brochure, redoing a website, creating a magazine ad, etc. In other words, I have a lot of clients who want to use me to employ a single marketing tactic for them rather than building an entire marketing strategy and cohesive campaign.

    In the early days of my business, I accepted these projects without hesitation. Hey, you want me to design a brochure for you? Bring it on!

  • 7 Newbie Email Marketing Mistakes

    So, you’re thinking about starting an email marketing campaign? Congratulations. Email marketing is one of the most profitable marketing tools available at your disposal. It’s great for improving customer loyalty, turning prospects into customers, and building your brand.

    But to get the most out of your email marketing campaign, you need to avoid the common mistakes that ruin campaigns. Here are 7 newbie email marketing mistakes to avoid.

  • 7 Ways to Get More Twitter Followers

    If you’re trying to build a Twitter presence, you need followers. But simply having a Twitter account won’t attract followers. You have to put some work into it before people will start flocking to your Twitter page.

    Here are 7 easy ways to get more Twitter followers.

  • 10 Email Marketing Stats You Have to See to Believe

    Still not convinced of the importance of email marketing? Don’t think it’s an effective tool your business can use to profit? After you see these 10 shocking statistics (all courtesy of www.EmailStatCenter.com), you’ll think again.
  • 5 Simple Daily Twitter Tasks You Should Always Perform

    If you’re like me, you love Twitter for the interaction and for everything it can do for your business, but you hate that it can totally eat up all of your time if you’re not careful. To help you get the most done on Twitter in the least amount of time, I’ve come up with a short list of 5 Twitter tasks you should do every day. Stick to this list, and you’ll be just fine.

  • Why Your Business Needs a Custom Facebook Page

    At last check, Facebook had about 500 million users. And people who are active Facebook users spend about an hour a day on the site. In fact, Facebook is the second most visited site on the web.

    But by now, you already know all of this. You know that your business needs to be active on Facebook, and you may have already created a profile for your company. But the truth is just having a Facebook page isn’t enough. You need a page that’s truly special…one that is customized to reflect your band’s image…one that gives people a reason to visit it and share its content with their friends.

    Savvy businesses have begun to understand the power of custom Facebook pages. From Michelin to Lucky Brand, companies of all sizes, from all industries are beginning to create strong, engaging profiles on Facebook.

    But when it comes to really using Facebook creatively and effectively, perhaps no other company does a better job than Walmart. On Walmart’s Facebook page, the company offers Groupon-like deals to get crowds involved. For example, they are currently running a CrowdSaver deal where users can get 3 video games for $39. The catch is that 2,000 people have to “like” the deal for the offer to go active.

    This works because it gets people involved and gives them an incentive for sharing Walmart’s content with their Facebook friends. And it’s all because Walmart has a custom Facebook page rather than a generic, lifeless profile.

    Tips for Building Your Own Facebook Page

    Thinking about customizing your own Facebook page for your business? Here are some simple tips to help you out.

  • Facebook is Hiding Your Friends. Here’s How to Fix It.


    Over the past couple of weeks, I’ve noticed that something wasn’t right with my Facebook. I wasn’t seeing all of my friends’ updates on my wall. It was like some of my friends had just disappeared. When I went to their page, I could see their status updates, but they wouldn’t show up on my wall.

  • 7 Reasons Your Website Isn’t Ranking Well in the Search Engines

    If you want to run a successful business online, ranking well in the search engines is essential. More customers than ever before are using the search engines to guide their buying decisions, and it’s important that your website pops up when customers are looking for your products and services.

    Here are some of the most common reasons websites do poorly in the search engines.

  • 10 Easy Ways to Drive Traffic to Your Website

    To start, I’d like to say that traffic isn’t everything. If the only metric you’re concerned with is traffic to your website, you’re not getting the full story. Quality of the traffic is what really matters. I’ve always said I’d rather have 100 well-qualified visitors to my website than 1,000 visitors who aren’t interested in what I’m offering.

    Having said that, traffic does still matter, and if your website isn’t getting any, you’re probably in trouble. So how can you get more traffic to your website? Here are some tips to help you out.

  • 6 Blog Design Mistakes to Avoid

    We like to think that content is king, and to some extent, that’s true. But great content can’t overcome a poor blog design. The design is the thing that sucks visitors in. It creates the first impression. If your design sucks, chances are people will back out of your blog.

    Thankfully, you don’t have to be some genius WordPress theme designer to create a good looking blog. You just need to avoid these mistakes, and you should be headed in the right direction.

  • A Guide to Medical Marketing

    While the basic fundamentals of marketing certainly apply to healthcare, there is no doubt this category is its own unique beast. To have a truly successful medical marketing campaign, it's essential to have a compelling message. Your creative needs to be relevant, unique, memorable, and defendable. Just as important is where to place that message. The channels you choose must be efficient and targeted, while also being cost-effective and measurable. This is why we think Internet marketing is going to be the way medical organizations are marketing in the future. It's something we're focusing on more in our web marketing efforts here in Houston.
  • 3 Mistakes Business Owners Make with Their Marketing

    I received a great direct mail piece from marketing strategist Michele Pariza Wacek, who wrote an interesting article about common flubs business owners make with their marketing campaigns and sent it through the mail. It was essentially a blog post, delivered by post. Not something we've ever thought to do at our Internet marketing office here in Houston. It was actually pretty cool. According to Michele, most unsuccessful campaigns can often be traced back to one of these three missteps. Has your team committed any of these marketing cardinal sins?

    1) Your Target Market is Too Broad

    Good marketers identify a niche and pursue that one until they've saturated that small market. Then, and only then, do they pursue another one. Even if you sell a product that everyone can use, you'll wear yourself out and waste your money trying to sell to everyone. Pursuing everyone leads to "media waste," reaching people you don't really want or need to reach. Narrow it down however you can — gender, age, ZIP code, household income or people who support nonprofits, buy green products, or enjoy art festivals — to focus your marketing campaign.
  • How to use Twitter for your Small Business

    Are you still confused about Twitter?
    I just stumbled upon Twitter's website offering information on how businesses are using their social media site for marketing and customer service purposes.

    The Twitter 101 website provides a glossary of Twitter-related terms, case studies and lists of recommended books and blogs relating to Twitter marketing.

    The downloadable slideshow is a great tool for marketers or consultants needing to explain the value of Twitter to their clients.

  • A Simple Explanation of Twitter

    This is a great explanation of Twitter for all of those asking... What is Twitter? Enjoy the video and start tweating.


    Follow us: @raxadesign. We look forward to tweating with you.

  • 4 Ways to Increase Web Traffic for Free

    I keep hearing a lot of talk these days about how businesses would love to increase traffic to their web site, so I’m going to share 4 more ways that I’ve found to be very effective.

    1. Blogging - It doesn’t take an award winning creative copywriter to write short articles about your product or service. All it takes is a little time researching a topic and then writing an article that will be of interest to your target market. Basically anyone can write and submit blog articles, but if you post quality articles on your blog, you will attract the right type of visitors to your web site and establish yourself and your company as an expert in your field.

    Vlogging - You can also do video blogs or “vlogging” to engage your audience. With the advent of high-speed internet and social media networks, vlogging has become a great way to stay in front of your target audience.

    Blog Comments – In order to get feedback from your customers and those who peruse your site, you have to add Blog Commenting to your web traffic game plan. On any blog, you will almost always find a "comments" link at the end of each post, which encourages dialogue between other consumers and the producers themselves. This dialogue keeps the discussion fresh and friendly and adds a human element to the World Wide Web.

  • Yahoo! Embeds Video to Search Results Page

    Get Ready to Post Your Videos

    Yahoo! now allows video to be embedded within the search results page. So, what does that mean? Simply put it allows searchers to view a video or embedded content without leaving the search results page. This is a pretty cool feature that changes the whole search experience.

    Let me illustrate it for you. Below are the results for the search "hulu american dad" on both Yahoo and Google.

    houston video marketing

    Notice that Google displays an image within the search results, but when the image is clicked, it opens to the Hulu site for viewing.

  • SIX Completely Free Ways to Promote Your Business

    We hear it all the time:  nothing in life is free…there’s no such thing as a free ride…free doesn’t come cheap.  Well, that may be true in some cases, but when it comes to advertising on the Web, there are SIX completely free ways to promote your business online without having to spend a thing.  That’s right, you read correctly.  There are six free ways to get your business into the hands of your customers, all at the click of a mouse.  From showing up more often in web site searches to literally putting your name on the map, the following six advertising directories will put you head and shoulders above your competition, making you easily accessible and readily available to all of your future customers who have been waiting to find you.
    Google MapsEveryone uses Google Maps these days, whether it be from a PC or an iPhone, so what better way to advertise than to have your business show up in a Google Maps search?  You only need four things to get started:

    • A short description of your business
    • Your telephone number, business address and any other contact info you want to advertise
    • Your company logo
    • A coupon or special offer you want to advertise