Create a niche market and brand position.
In today's business environment, you've got to separate yourself from the pack - you've got to create a niche and a memorable brand. Your brand is what you stand for, what makes you different, its the first thought you want to enter into your prospect's mind. Brands are mental associations that get stirred up with the use of words, images, and emotion. Contrary to what some may think, your brand is not your logo. Your logo is part of your brand.
Ask yourself, how can I differentiate my business from competitors? How can I create a perception that my target market simply can't live without me? What do I have to offer?