Everything listed under: Branding

  • Your New Year's Branding Checklist

    The end of the year is finally here, and yes, I’ve been saying and repeating how important it is for you to prepare your brand for the New Year. I hope you’ve taken some of the advice, but I have created a New Year’s Branding Checklist for you just in case you haven’t.

  • A List of Popular Branding Resolutions (and how you can achieve them)

    We’re halfway through the last month of the year. If you’re at all similar to me, you may be looking forward to the fresh start feeling that a New Year provides, but with that, I’d like to take the time to list out typical Branding Resolutions and how you can accomplish them.

  • 3 Tips to Solidify Your Branding Resolutions Today

    It’s December folks! We’ve been talking about this time for the better part of the past three months, and we’re here now. So, the lingering question…Have you prepared your brand for the New Year?Of course, the goal is to increase your brand awareness and build up your brand, but if you haven’t found the time to get around to setting those benchmarks yet, I have three tips to help you solidify your branding resolutions today.Take the right branding steps.The key to readying your brand for 2014 is...

  • How Being Thankful Can Benefit Your Business

    Thanksgiving is next week! The turkey dinners, family and friends, and what we’re thankful for – That’s what it’s all about. But I bet you didn’t know that research has actually shown that being thankful is GOOD for you.

  • Your Business During the Holidays

    Thanksgiving is two weeks away! With that, most businesses often experience a post-Thanksgiving slump in business. This is partly due to Christmas rapidly approaching, but precautions CAN be taken to prevent your business from suffering too badly during the holiday season.

  • Three Ways to Prepare Your Business for the New Year

    Welcome to the holiday season! Are you ready to make that final push as we move toward the end of 2013? I know turkey shopping is on your mind, but don’t let up on your business and future plans for your brand.

  • Stop Dreaming and Start Branding Your Business

    Happy Halloween! During this month, we solved the Branding Boo’s for your company’s website and marketing campaigns, but today, let’s take a closer look at the “Brand of Dreams” many business owners live in.So…you’re a business owner, and you don’t know the meaning of clock-in, clock-out. Every day is full of potential with thoughts of your future success clear in your mind.

  • How to Plan Your Marketing Campaigns for 2014

    The Branding Boo’s can affect many parts of your business, including your website, employee morale, and marketing endeavors. However, getting your plans in motion in time for the New Year festivities will allow you to start 2014 with a head start toward achieving your goals. And this especially applies to planning your marketing campaigns for 2014. But first, ask yourself two questions...

  • Website Boo's

    Over here at Raxa, we frequently talk about end of the year woes for most brands. With the holiday season rapidly approaching, business dips as seasonal festivities begin and employees look forward to time off with families. Often during this time, business owners take a closer look at their brand and worry that they won’t have enough time to simultaneously complete billable work, schedule employee’s holiday vacations, and plan for the New Year. We call this panic toward the end of the year, “T...

  • Re-Branding Sign #6 – Did I Just Get a Customer Complaint?

    “You can make some people happy some of the time, but you can never make all people happy all of the time.”We’ve come to the final sign that your company may need to Re-Brand, but first, have you heard the above quote before? Well, as much as we may not want it to, this quote applies to business as well. There is going to come a day where you will receive...a customer complaint. But don’t throw up the white flag just yet!

  • Re-Branding Sign #5 – The Curse of an Outdated Website

    We went over the importance of image consistency both offline and online last week, but today we’re going to talk about the significance of keeping your website up-to-date. If you missed last week’s blog post, you can check it out here. But first, let me ask you a question: Was your website designed by a friend or put together on a DIY (Do it Yourself) website program? Secondly, did you forget to ensure your website was up to date with current technologies?

  • Re-Branding Sign #4 – Image Consistency!

    Last week, we talked about your internal brand and how important it is to follow a set structure for day-to-day operations. If you missed that sign, or you want to catch yourself up from last week, follow this link to read more about employees properly communicating your brand.

  • Re-Branding Sign #3 – My Employees Aren’t Properly Communicating My Brand!

    Glad you’re back. But if you aren’t back, meaning you’ve missed signs 1 and 2 that you may need to Re-Brand, then you need to catch up with the Cover Your Logo Test and Need More Referrals posts. Don’t worry; we’ll still be here when you get back. Okay, today we’re going to talk a bit about your brand internally.

  • Re-Branding Sign #2 – Need More Referrals?

    Welcome to the second article outlining “6 Signs You May Need to Re-Brand.” If you missed the first step, check it out by following the link to do the Cover Your Logo Test. Back? Fantastic.

  • Re-Branding Sign #1: "Cover Your Logo"

    Welcome to a series on 6 Signs You May Need to Re-Brand, but before we start...What is a Brand? Ask that question to everyone in your office. Go ahead, I’ll wait.

  • You Don't Have to Be a Tech Wizard to Benefit from Automation

    Although it wasn't the spectacle that many people were expecting, Facebook's IPO has still had some major effects. One of them is putting programming in the mainstream spotlight. Thanks to this attention well-known individuals, like Ezra Klein and Mayor Bloomberg, have expressed their interest in learning how to program.

  • Extreme Makeover: Brand Edition

    There’s been a lot of talk around here lately about dying brands. How to notice, when to act, and how to act, etc. But what about those of you whose brand is staying afloat but just isn’t quite producing like it once was? You aren’t in danger of going under (not right now at least) but at the same time your marketing efforts aren’t really producing any new results.

    brand makeover

  • What Action to Take When Your Brand is Dying

    You know the signs of a dying brand and it’s now clear—you’re in trouble. You understand what’s at stake and that it’s time to take action. But like so many others in your position, you aren’t sure what to do.


    “Taking action” is such a general catch phrase that it could really mean anything. And sure you could begin researching your next move, read a million blog posts that will give you a million different pieces of advice, and go down the path of the brand rebuild on your own. However, going about it in that manner is risky. After all, if you were capable of keeping your brand alive on your own, would you even be in this position in the first place?

  • Is It Time to Take Action to Revive Your Brand?

    In my last post, I explained to you how to notice when you brand is dying. I told you how I define the term and pointed out the key symptoms of a sick brand. Now that you know how to spot a dying brand, you need to know when the best time to take action is.

    At first glance, the answer seems obvious. You take action as soon as possible. And while that’s usually the case, sometimes it’s not so cut and dry.

    See, what normally happens in respect to brands is one of the following:

  • How to Notice When Your Brand is Dying

    Too many people toil away building a business only to get a small taste of success and then watch it all slip away. But why? How come so many seemingly successful business end up fading away?

    I would argue that very often business owners don’t recognize the signs of their dying brand. Maybe they don’t know what to look for. Maybe they’re just so caught up with the day to day operations that they fail to take notice. Whatever the case, it’s essential that you are aware and watchful for the symptoms of a sickly brand.

    “Brand” Defined

  • The Problem with Going After Price Shoppers

    No matter what line of work you’re in (web design, residential contracting, auto repair, etc), you’re always going to run into customers who try to talk you down on your price. While there’s nothing wrong with some healthy negotiating, it’s a huge red flag whenever a customer’s only concern is the price.

    Not a week goes by that I don’t get phone calls or emails from people who want to know “how cheap” I can design a website for them or design a logo for their company. They don’t ask about the quality of my work or my design process; they just want to know if I’ll do it cheaper than the other guy.

  • Branding By the Numbers

    Creating a brand doesn’t happen overnight, nor is it as easy as just putting out a company with a logo or mascot and hoping that it sticks by drowning customers in your marketing rhetoric. And while every marketing firm out there will talk in circles about “branding” and “voice”, it all really boils down to three elements: words, images, and emotion. Or rather, to create a brand, you combine the right words with well-crafted images to elicit an emotional response from the customer. This A+B=C equation of branding is the key to getting your company to register at a deeper level with customers, who will remember your brand and all it represents when they’re getting ready to make a purchase.

    Let’s look at the three steps…

  • How to Stand Out in Your Marketplace

    I’ve spent quite a bit of time on this blog venting about companies who are afraid to take chances and afraid to stand out in the crowd. Too many companies want to “play it safe” and blend in with all their competitors. But the fact is that’s not safe at all. Blending in is the most dangerous thing you can do. It hampers your success and makes you completely replaceable in the eyes of your target audience.

    So, you know that it’s important to stand out from your competition, but how exactly can you do that?

  • Why are You Scared to Stand Out?

    You want to know what the most frustrating part of being a marketing consultant is? It’s making clients understand that they shouldn’t be trying to mimic what their competition is doing. It’s making them understand that they want to stand out in the crowd, not blend in.

    I’m a huge fan of Mad Men, so I’ll let Don Draper explain:

    “Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack.”

  • How a Graphic Design Company Can Help Your Brand “Pop!”

    When it comes to marketing for your business, having a basic logo and website isn’t enough. In the age of seemingly unlimited competition, you need to do something to make your company stand out from the pack. Hiring a graphic design company can give you the edge you need. Here’s how they can make your brand “pop!”

    • Unique design—Standing out from the competition means you need to look different. And the right graphic design company can help you do that first and foremost by creating a unique logo. This logo will be the first thing many of your potential customers see, and should set the right tone for your company. With that in mind, make sure your design company specializes in logo design.
  • New Year’s Web Resolutions for Your Business

    The New Year is here and everyone is making their New Year’s resolutions. And chances are most of them read something like: lose weight, exercise, eat healthy, etc. Rather than make the same old resolutions that you never keep, why not make some for your business? More specifically, you should set goals for redefining, expanding, and capitalizing on your web presence.

    Not sure where to start? Here are a few sample New Year’s web resolutions for you.

    This year I’m going to…

  • Tips for Building Your Brand Online

    They've been the buzzwords for a while now: Social media. Online branding. If you're reading this article, you're aware of these words, and have probably used them yourself. You know that if you have a brand, and you want people to know about it quickly, online branding is the way to go. Interleado's Peter Cullen wrote a great article recently about how the difference between online and offline branding is speed. The amount of time it takes to reach 50 million users/viewers online is a blip compared to gaining the same audience with more traditional methods like TV or radio. However, just because your message is displayed in front of more eyeballs does NOT necessarily mean that you're influencing the person attached to those eyeballs.

  • Have you got the commitment and determination?

    You will need commitment and a determination to succeed in order to start a business. Those personal traits will also need to be complimented by passion, innovation, courage and the ability to set yourself goals.


    Are you totally passionate about your business idea? Do you absolutely believe in what you are selling, or the service you are providing? Have you got an in–depth knowledge of your product, your competition and the market you are entering? And, once you’ve got your venture up and running – do you have the passion and the energy to keep going when others are feeling tired and want to give up?   Passion is an essential trait in any entrepreneur.

  • Marketing Tip #2 - Branding 101

    In my mind Branding is all about 3 things... words, Images, and emotions. Consumers will remember what you say about your brand or even what they've heard. This could be a radio spot or even a word of mouth referral. They will remember what they've seen. This could be an advertising campaign, logo, brochure, and web site. But mostly they will remember how the combination of those make them feel.

    To succeed in building a brand, it is necessary to understand the needs and wants of your customer. So, do your research and create a message that separates you from your competition. Then repeat that message over and over again using every form of media you can.

  • Marketing Tip #1 - Niche Market and Brand Position

    Create a niche market and brand position.

    In today's business environment, you've got to separate yourself from the pack - you've got to create a niche and a memorable brand.  Your brand is what you stand for, what makes you different, its the first thought you want to enter into your prospect's mind. Brands are mental associations that get stirred up with the use of words, images, and emotion. Contrary to what some may think, your brand is not your logo. Your logo is part of your brand.

    Ask yourself, how can I differentiate my business from competitors? How can I create a perception that my target market simply can't live without me? What do I have to offer?