Why do you have a business website? More than likely it’s because you want to use it to bring in customers. After all, it’s no secret that the web is more important to commerce than ever before.
But what I’ve learned along the way is that the websites of most small business owners just sit there and do nothing but take up space. Why? Because their plan only went as far as actually building the site.
Unfortunately, your website isn’t going to just magically attract visitors. You have to know what to do with it once it’s there. The following outlines 3 practical steps you can take to start putting that piece of online real estate to use.
Step 1: Produce killer content.
You can hire the best web designer in the world, but if your site isn’t full of engaging content, it’s not going to do you a whole lot of good. After all, they don’t say “content is king” for nothing. Top notch content is not only more likely to get found, but it’s more likely to convert. Start with solid copy on your main pages. Then branch out and regularly produce useful posts on your blog.
Step 2: Optimize your content.
Of course, while quality content should be top priority, this alone won’t allow people to find you. If your content is to be read, it needs to be found through Google. And if you want Google to crawl it, you need to make sure it’s optimized. That means you need to identify your relevant keywords and then make sure your content is written around them. But be careful not to get caught up in the whole keyword stuffing thing. Just make sure you’re on topic and let the keywords flow naturally.
Step 3: Push your content through social media.
Not only does social media allow you to share your content with others, but it allows them to share it with their networks too. And if you truly are producing killer content then it will travel farther and farther. That said, how do you push your content? Is simply tweeting and sharing your links good enough? Probably not. What you need is a plan. A plan that involves building relationships, engaging existing customers, and helping push others’ content too. (Sounds like a good topic for a new post—stay tuned!)
Take the First Step
It’s time your site started working for you. Follow these steps and you’ll see your leads increase. Need help? Shoot me an email and let’s talk!
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Mon, September 19, 2011
by Brian Waraksa filed under