If your business has a blog but it isn't getting much attention, you may feel like giving up. However, just because you haven't gained any traction doesn't mean that your blogging is in vain. In many cases, you may just need to make a handful of changes to the way that you approach each post that you write.
If you want to cook up delicious blog posts, here's the recipe you should follow:
An Awesome Headline: When it comes to attracting readers, keep in mind that you're always competing for people's attention. Since more information about anything that crosses their mind is just a click or Google search away, you're probably only going to have one chance to pull someone into reading your post. If the title of your post isn't catchy, very few people are ever going to see all of the great content it contains.
Plenty of Space: One of the biggest differences between writing in print and online is that more space is never an issue online. Not only does this mean that you're able to dive into topics as deeply as you want, but it also means that you don't need to cram your text together. By embracing whitespace and giving your posts plenty of room the breath, you'll actually make it easier and more enjoyable for visitors to read your posts.
Killer Content: I can't emphasize enough that while the other elements on this list are important, at the end of the day, what matters most is what you write. If readers aren't interested in what you're writing, there aren't any design tactics that will be able to help your blog. While that may seem like bad news if your posts aren't currently being read by many people, it's actually not. Since you're obviously passionate about your business, chances are you just need to make a small tweak to your writing style. Whether that means writing with a less formal tone or slightly adjusting your approach to tackling subjects, you just need to figure out what your audience wants and then deliver it to them.
Relevant Links: A common SEO myth is that if you link out to other sites, it will negatively impact your rankings. In reality, the complete opposite is actually true. If you look at large authority sites and blogs, you'll notice that they almost always link to other quality sources of information.
Subheadings: Since most people like to scan before they actually read, subheadings are a great way to give readers a quick outline of what your post is all about.
A Chart, Graph or Other Complementary Image: The best images are those that actually enhance a post instead of simply serving as a decoration for it.
Conversation: Not only do you want your post to have a comments section, but be sure to actually engage with the people who take time to share their thoughts with you!
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Fri, August 24, 2012
by Brian Waraksa filed under