The fact that you're taking time out of your busy schedule to read blog posts about ways to improve your business means you're already ahead of many other business owners. What you realize is regardless of how much you may already know, there is always room for improvement. This concept is especially important for web design. Many people think that web design is a one-time task. While that can be true, the most effective web designs are the result of ongoing changes and improvements.
Since there's only so much time that you can spend on improvements, you want to make sure that you choose areas that are going to have the biggest impact. Because it's the first page most visitors see when they come to your website, your homepage is an excellent candidate for where you should focus your attention. If you want to know what you can do to make your homepage even more effective, here are five additions that can help you turn even more visitors into customers:
A Clear Headline: Even though your homepage probably isn't just a single article, that doesn't mean you should neglect having a strong headline. In fact, because it may only be a second before a visitor decides to stay or leave, you want to ensure that there's a powerful headline to make them choose the former. When it comes to crafting your headline, you want to be clear and relevant. Keep in mind that the goal of this element is to get visitors to continue looking at your homepage and the rest of your site. While a bold headline can work very well, just be sure that the rest of your site can back it up.
Focus on Your Visitors: Visitors to your website obviously want to learn about your business. However, the reason they care is because they want to know if your business has something that can help them. Because their interest actually has to do with themselves, you want to make sure that the elements on your homepage reflect their true intentions. If your current homepage is all about your business and not about what it can do for visitors, a few adjustments can go a long way.
A Relevant Photo: Multiple studies have confirmed the usefulness of having a relevant photo on your homepage. While there are cases where a stock photo can work well, a real photo of anything from your store to a customer can be even more effective.
Clear Directions: Whether you're collecting leads or actually making a sale, there is a path you want visitors to follow from the homepage. Instead of leaving their choices up to chance, be sure to make it clear to them exactly where you want them to click next.
Contact Information: Although it sounds like common-sense, many businesses still overlook this important element. In addition to having a prominent link to your contact page, it's a good idea to actually display the phone number and email address of your business directly on the homepage.
Have you recently made any changes to your homepage?
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas has been in marketing and small business branding since 2002. He writes the Raxa Design blog on issues affecting small business marketing and corporate brands.
Posted on Mon, March 26, 2012
by Brian Waraksa filed under