It’s December folks! We’ve been talking about this time for the better part of the past three months, and we’re here now. So, the lingering question…Have you prepared your brand for the New Year?
Of course, the goal is to increase your brand awareness and build up your brand, but if you haven’t found the time to get around to setting those benchmarks yet, I have three tips to help you solidify your branding resolutions today.
1. Take the right branding steps.
The key to readying your brand for 2014 is minimizing missteps when preparing your company for the end of the year. You can accomplish this for your brand by analyzing your brand’s current position, strategizing for where you want to be, and achieving the small goals (or steps) needed to reach your large, end game goal.
Analyze your brand’s current position by taking an in-depth look at what you’ve accomplished this year based off of what you set out to accomplish at the beginning of 2013. If you achieved everything you want, terrific! But if you weren’t as successful as you wanted to be, find out what went wrong and how you can fix it.
Strategize for where you want to be by moving forward with what worked for you this year and discontinuing what didn’t work. Remember, improving upon your successes can develop a niche in the market to vastly improve your brand and business.
Achieve small goals to reach your end game goal by setting realistic expectations for your company each quarter. It’s okay to aim beyond what you can achieve, as long as you land at a place that’s above where you started. Like the saying, “Aim for the moon, land in the stars.” Just focus on accomplishing smaller goals to eventually build to your end game goal. Consistency is the key to success here.
2. Don’t brand alone.
You cannot build your brand alone. To accomplish effective brand building, you must have commitment from your ENTIRE team. This commitment is more important than your website, streamlined business cards, amazingly unique logo, or stellar tagline. The deal is, your brand is a sum of all parts, and the commitment from your team is the oil that makes the whole machine run smoothly. Without it, your brand will fail.
3. Don’t forget your customer.
It’s easy to lose track of time internally, but you must never lose sight of your customer. After all, they are the reason you’re working to improve your brand! Without fulfilling their needs, your brand will never succeed. Because of this, you must ensure that you focus on consistently improving the customer experience to promote your reputable brand as a company that always gets the job done.
So we’ve reached the last month of the year, and the holiday season is now in full swing. If you have yet to delegate time to preparing your brand (or perhaps you just needed a bit more help), these three tips should get you on the right track. As usual, check back next week for more information on solidifying your Branding Resolutions. See you then.
About The Author
Brian Waraksa, founder of Raxa Design in Houston, Texas, has been in marketing and small business branding since 2002. He writes the Raxa Design blog to inform small businesses and corporations on effective branding.
Posted on Thu, December 5, 2013
by Brian Waraksa filed under